Best SEO Practices in 2020

People have been using SEO to gain more visitors to their sites for years. However, it is not everyone who uses the best SEO practices. A majority of online enthusiasts are making the mistake of optimizing their content for search engines and not actual clients. The problem to this strategy is that; you might rank higher on search engine result pages but fail to meet the needs of viewers. The big question is; where do you lie as a business owner?

Below are the best SEO practices in 2019 and 2020 that will ensure you attract lots of traffic but also create a significant return on investments.

  1. Write Quality Content

An SEO strategy can never go wrong with quality content. This is why it is advisable for you always to write informative and factual content for your readers. Most people think that just because they own an eCommerce site, they shouldn’t write any content. That’s where you go wrong. Writing about industry trends relevant to your website can help take you to the first page of search engine result pages. Not only do Google algorithms recognize your site is resourceful, but you gain the confidence of viewers.

  1. Use Captivating Visuals

As great as content is, it goes hand in hand with captivating visuals. Graphics, videos, and photos play an integral role in boosting traffic to your site. They help in capturing the attention of your audience and creating room for interaction. Visuals also help in increasing brand awareness. When using visuals, don’t go overboard. They should be captivating but shouldn’t use up the entire web page.

  1. Audience Segmentation

Targeting the wrong audience can render your site irrelevant to search engines. This is why you need to segment and target a specific audience. If your business deals with fashion, there is no way that you can use highlights related to automobiles. For you to rank higher on Google, you need to know who your audience is and come up with highlights suitable for them. Optimizing your website for a particular term is the best SEO practice.

  1. Optimize URL

Your web URL, is the site address, i.e. This has other uses other than helping search engines analyse what your site has to offer. It helps your audience distinguish the nature of your website. Your web URL should be simple, memorable, and captivating. This is because, when users search for a particular keyword, they are presented with different sites. They are more likely to click on a website with a well-defined URL, thus attracting more viewers to your site.

  1. Improve Site Speed

At times the reason why your site could be having a high bounce rate isn’t because of poor or irrelevant content. It could be your site speed. If your site speed is slow, then most people will likely leave it and find a new source of information. Don’t forget that Google algorithms are built to make it easy for users to find whatever they are looking for. The higher your bounce rate, the lower you will rank on Google.

To improve your site speed, you should declutter elements such as images and videos that could be slowing it down. You can also research on ways to improve site speed.

The best SEO practices can help your business succeed in its online venture. Since how far you rank on Google determines how many people visit your site, it is essential that you prioritize the best SEO practices listed above.

How to Write SEO-Friendly Content

A cost-effective way of promoting your business growth is by producing SEO friendly content. Search Engine Optimization helps individuals stay among the top pages in search engines. If there aren’t people visiting your website, then no matter how quality your content is, your marketing efforts will be wasted. Writing SEO friendly content will help your website thrive in this competitive market.

Well, it’s not easy, but once an individual learns the basics and includes them when producing content, then they’ll see impressive results. Here is how to write SEO friendly content.

  1. Do Keyword Research

If you want to dominate the search results, then you should use appropriate keywords. Before you begin writing, one should find out which words their audience uses mostly when searching. Using words which people don’t search for is pointless as they won’t see your post. Fortunately, there are many tools that can help individuals find out what keywords they should use, such as KWFinder, SEMRush, Moz Keyword Explorer, etc.

  1. Use Headlines and Sub-headlines

Choose an appropriate and captivating title for your posts. And one can even include the keywords on their headlines. People usually read articles with captivating headlines. Then also, ensure that you include sub-headers on your posts. People easily get bored with articles that are difficult to read. Subheadings make your content skimmable, hence reading it is easy. And if someone finds your content readable, they’ll likely share it.

  1. Use Short Paragraphs

No one likes reading long, boring paragraphs. Websites should, therefore, limit how many words they use in a particular paragraph. But even as you do that, ensure that you use them well. Almost everyone uses paragraphs, but not all use them correctly. Don’t just start a new paragraph for the sake. Remember the basics of writing paragraphs. Each should have its own subject and idea.

  1. Include Meta-Descriptions

Meta description plays a significant role in improving your search engine rankings. These words give readers an overview of what you’ve written in the article. When writing your meta description, ensure that you add your main keyword to make it intent-driven. Meta descriptions can drive massive traffic to your site. So, you should always ensure that you include them. One can even go back to their previously published posts which don’t have a meta description and add one.

  1. Add Links to Your Content

Search engines consider backlinks when ranking websites. A website with many links will be ranked highly. If someone wants to improve their ranking and drive traffic, they should link them up from their latest articles. Doing this helps people find your best posts. Also, if one has reputable websites linking to them, this increases the validity of their site. You also become more trustworthy among your readers.

  1. Optimize Your Article’s Length

A while back, people used to write long articles as this helped them get more traffic. But this isn’t the case nowadays. Even in common search engines, too lengthy articles are rarely published. Although Google likes longer content, extremely long articles that are difficult to read scare people away. Experts advise that you write a minimum of 300 plus words. Also, unless you’re a skilled writer, avoid writing too lengthy content.

It’s important that your website gets traffic. And one of the ways you can ensure that is by writing creative and informative content. These six tips will help individuals write SEO friendly content. But one should also remember to add content regularly to keep their site active.

Do You Need The Services of A Digital Consultant?

Has a friend or one of your employees suggested that you hire a digital consultant? Are you stuck wondering if you really need the services of a digital consultant? Well, you are not alone. Digital consultants are one of the most overlooked professionals in the field of marketing. This is despite how they play an essential role in ensuring the online success of a business. Living in an era where technology and digital marketing trends are changing every day. A digital marketing consultant can see to it that your business becomes more popular and attracts more clients.

Here are the main reasons why you need the services of a digital consultant.

  1. SEO

This is one of the main duties of a digital consultant. Through SEO, your website can rank high on Google and bring in lots of traffic. With the help of a digital consultant, the company can put up the required SEO techniques in motion. Note that, SEO is an ongoing activity, and once the consultant launches this strategy. You and your team can pick it up from there.

A digital consultant can, however, schedule regular audits and check on keyword analysis, back-linking, compliance to Google guidelines, and much more. Also, for website owners that aren’t conversant with SEO, a digital consultant can do all the technical work on your behalf.

  1. Digital Advertising

Another important reason as to why you need the services of a digital consultant is digital advertising. As you may know, digital advertising requires a lot of specialized knowledge. It is not everyone who can pull an effective digital advertising campaign.

If you are struggling with brand awareness, then you can hire a digital consultant to come up with ads for your website or business. This will boost your brand visibility.

  1. Web Design

Every web owner dreams of having an appealing web design. But, if you lack the required skills, then there is no way you can design your website to suit the needs of your clients. This is another field where the services of a digital consultant come in handy.

He/she can come up with an excellent layout for your website. The digital consultant can also optimize your website to be more responsive to mobile devices. He/she will ensure that your site is compliant with web standards and accessibility.

  1. Social Media Management

One of the cons of running a sole-proprietorship or a startup is that there is limited labour. Though often overlooked, social media presence plays a vital role in reaching out to potential customers. If you run your business on your own, you may not find time to manage your business social media handles.

But, with the help of a digital consultant. You can delegate the management of your social media to a professional. The digital consultant can come up with messages and infographics that will engage your audience.

Do you need the services of a digital consultant? Then the answer is YES! Hiring one can be a big step for your business. You can benefit immensely from their expertise and skill when it comes to SEO, digital advertising, web design, and social media management, amongst other services.