People have been using SEO to gain more visitors to their sites for years. However, it is not everyone who uses the best SEO practices. A majority of online enthusiast are making the mistake of optimizing their content for search engines and not actual clients. The problem to this strategy is that; you might rank higher on search engine result pages but fail to meet the needs of viewers. The big question is; where do you lie as a business owner?
Below are the best SEO practices in 2019 that will ensure you attract lots of traffic but also create a significant return on investments.
Write Quality Content
An SEO strategy can never go wrong with quality content. This is why it is advisable for you always to write informative and factual content for your readers. Most people think that just because they own an eCommerce site, they shouldn’t write any content. That’s where you go wrong. Writing about industry trends relevant to your website can help take you to the first page of search engine result pages. Not only do Google algorithms recognize your site is resourceful, but you gain the confidence of viewers.
Use Captivating Visuals
As great as content is, it goes hand in hand with captivating visuals. Graphics, videos, and photos play an integral role in boosting traffic to your site. They help in capturing the attention of your audience and creating room for interaction. Visuals also help in increasing brand awareness. When using visuals, don’t go overboard. They should be captivating but shouldn’t use up the entire web page.
Targeting the wrong audience can render your site irrelevant to search engines. This is why you need to segment and target a specific audience. If your business deals with fashion, there is no way that you can use highlights related to automobiles. For you to rank higher on Google, you need to know who your audience is and come up with highlights suitable for them. Optimizing your website for a particular term is the best SEO practice.
Your web URL, other than helping search engines analyse what your site has to offer. It helps your audience distinguish the nature of your website. Your web URL should be simple, memorable, and captivating. This is because, when users search for a particular keyword, they are presented with different sites. They are more likely to click on a website with a well-defined URL, thus attracting more viewers to your site.
Improve Site Speed
At times the reason why your site could be having a high bounce rate isn’t because of poor or irrelevant content. It could be your site speed. If your site speed is slow, then most people will likely leave it and find a new source of information. Don’t forget that Google algorithms are built to make it easy for users to find whatever they are looking for. The higher your bounce rate, the lower you will rank on Google.
To improve your site speed, you should declutter elements such as images and videos that could be slowing it down. You can also research on ways to improve site speed.
The best SEO practices can help your business succeed in its online venture. Since how far you rank on Google determines how many people visit your site, it is essential that you prioritize the best SEO practices listed above.